Yesterday, I had the pleasure of sharing the 2014 State of the College report with our local city council members, Rhonda Riordan, mayor of Mission Viejo, council members from the cities of Dana Point and San Clemente; Dr. Al Mijares, superintendent of the OC Department of Education; Jeff Kellog, president of the Long Beach City College Board of Trustees; representatives from Senator Mimi Walter’s office and Congressman Darrell Issa’s office; Assemblywoman Diane Harkey (2009 alumnus of the year); SOCCCD Chancellor Gary Poertner; SOCCCD trustees Nancy Padberg (vice president), Marcia Milchiker (clerk), Tim Jemal and Dr. Jim Wright; members of the Saddleback Foundation, and members of the college community.
While our guests enjoyed a hot breakfast, I discussed the results of our latest “top of mind” survey, which showed that nearly 75 percent of our neighboring residents think of us first among other colleges or universities. The results showed a significant increase from the 2008 results of 36.5 percent and far surpassing the University of California, Irvine which held the second spot at 16.7 percent.
I also shared with them our new marketing campaign titled “Saddleback College. First.” The areas we are focusing on during our campaign include:
- First. For Enrollments.
- First. For Student Success.
- First. For the Economy and Workforce.
- First. For K-12 Partnerships.
Our 2014 Alumnus of the Year, Anthony Ferry, then shared his story about being a recent high school graduate without an academic goal whom found his passion through taking a variety of courses at Saddleback College.
The final presentation was given by business professors Dr. Rebecca Knapp and Dr. Scott Fredrickson. They shared the measures Saddleback College is taking to keep students competitive by listing the current academic programs that have received an infusion of career and technical education components. They also gave an overview of the OC Social Entrepreneurship program, and highlighted some of the winning entries.
Year after year, the State of the College Breakfast allows the college to stay in touch with our local leaders and share with them the vitality that Saddleback College provides to the community. To learn more about our accomplishments and goals for the impending year, read the 2014 State of the College report.